Contact
Comment faire ses achats
Livraison
Guide d'achat
Post-Truth
Anglais
52 b
Jusqu'à 30 jours pour les retours
Les clients ont également acheté
/
Livre de poche
13.56
€
/
Livre de poche
48.66
€
/
Livre relié
21.11
€
/
Livre de poche
10.25
€
Why do we lie? Why is it considered best practise to tell a client that you'll get the best deal for them when you know you won't, or your boss that you'll hit your sales target when it's impossible, or a journalist that you will win an election when you know you won't, and when everyone else knows you won't? Low level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - all the tools professional communicators apply to their daily lives. This brilliantly insightful book steps inside the panoply of deception employed everywhere and in doing so assesses not only how it has come to this, but how it can possibly end. When you're buying a house, why can't you trust an estate agent? When you have money to put away, why can't you trust a bank? Drawing on behavioural science, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to spot and overcome signs of deception.
À propos du livre
Anglais
Catégories
Offrez ce livre dès aujourd'hui
C’est simple
1 Ajouter au panier et choisir l'option Livrer comme cadeau à la caisse. 2 Nous vous enverrons un bon d'achat 3 Le livre arrivera à l'adresse du destinataireCeci pourrait également vous intéresser
/
Livre de poche
13.46
€
/
Livre de poche
67.46
€
/
Livre relié
23.02
€
/
Livre relié
351.43
€
/
Livre relié
211.66
€
Bonjour ! Je suis Libroamiko, votre conseiller littéraire.
Comment puis-je vous aider ?