Contact
Hoe winkelen bij ons werkt
Bezorging
Winkelgids
According To Kotler
The World's Foremost Authority On Marketing Answers Your Questions
Engels
40 b
Tot 30 dagen retourrecht
Klanten kochten ook
/
Gebonden (paperback)
28.34
€
/
Gebonden (paperback)
55.99
€
Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.
Informatie over het boek
Engels
Geef dit boek vandaag nog cadeau
Dat gaat heel eenvoudig
1 Voeg het boek toe aan je winkelwagentje en selecteer Als cadeau bezorgen 2 Je krijgt van ons per omgaand een voucher 3 Het boek wordt bezorgd op het adres van de ontvangerDit vind je misschien ook interessant
/
Gebonden (paperback)
9.84
€
/
Gebonden (paperback)
10.24
€
/
Gebonden (paperback)
16.38
€
Hoi! Ik ben Libroamiko, je boekadviseur.
Hoe kan ik je helpen?