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Business Analytics is a set of techniques and processes that can be used to analyze data to improve business performance through fact-based decision-making. Business Analytics is the subset of Business Intelligence, which creates capabilities for companies to compete in the market effectively. Where as The term Big Data tends to be used in multiple ways, often referring to both the type of data being managed as well as the technology used to store and process it. In the most part these technologies originated from companies such as Google, Amazon, and Facebook and Linked-In, where they were developed for each company's own use in order to analyze the massive amounts of social media data they were dealing with. This book discussed all details concepts & digital strategies for Business Analytics, Bigdata & its Management, Business Intelligence and Knowledge Management along with subsequent topics data repository, data mart & data warehouse for better understanding.
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