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From Selling to Co-Creating

Name: From Selling to Co-Creating
Brand: BIS Publishers
SKU: 02419642
Price: 36.1 EUR
Availability: InStock
Author: Regis Lemmens
ISBN: 9789063693510

New trends, Practices and Tools to Upgrade Your Sales Force

Regis Lemmens

Taal

Engels

Boek Gebonden (paperback)

Libristo-code: 02419642

Uitgeverij BIS Publishers, april 2014

This is a groundbreaking book that identifies the current and future trends in sales.It is based on... Volledige beschrijving

Libristo-code: 02419642

87 b

36.10 €

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This is a groundbreaking book that identifies the current and future trends in sales.It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA.This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands. The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future?Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors. To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization.

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Informatie over het boek

Volledige naam From Selling to Co-Creating

Auteur Regis Lemmens

Taal

Engels

Bindwijze Boek - Gebonden (paperback)

Datum van uitgifte 2014

Aantal pagina's 256

EAN 9789063693510

ISBN 9063693516

Libristo-code 02419642

Uitgeverij BIS Publishers

Gewicht 710

Afmetingen 209 x 210 x 20

Categorieën

Kunst > Kunst: kunstvormen > Toegepaste kunst

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