How to Handle Tough Questions...When It Counts

This is the eBook version of the printed book. This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats. Two Line Description Powerful lessons in answering tough questions from the legendary "e;Stormin' Norman,"e; Desert Storm commander Gen. Norman Schwarzkopf. Text Excerpt During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, "e;Stormin' Norman"e; became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists' questions. He served as a role model for every proper Q&A technique....