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Conjoint Measurement

Methods and Applications

Language EnglishEnglish
Book Hardback
Book Conjoint Measurement Anders Gustafsson
Libristo code: 01568316
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, September 2007
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists pr... Full description
? points 351 b
144.99 €
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Hokusai Andreas Marks / Book Book
common.buy 176.03 €

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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About the book

Full name Conjoint Measurement
Author Anders Gustafsson, Andreas Herrmann, Frank Huber
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 373
EAN 9783540714033
ISBN 3540714030
Libristo code 01568316
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 700
Dimensions 163 x 244 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Mathematics & Science > Mathematics > Probability & statistics
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