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Conjoint Measurement

Methods and Applications

Language EnglishEnglish
Book Paperback
Book Conjoint Measurement Anders Gustafsson
Libristo code: 01653996
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2010
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists pr... Full description
? points 224 b
92.71 €
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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About the book

Full name Conjoint Measurement
Author Anders Gustafsson, Andreas Herrmann, Frank Huber
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 373
EAN 9783642090561
ISBN 3642090567
Libristo code 01653996
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 587
Dimensions 155 x 235 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Mathematics & Science > Mathematics > Probability & statistics
Mathematics & Science > Mathematics > Applied mathematics
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