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Consumer Behaviour
Language
English
English
Book
Hardback
Informal yet academically rigorous in style, this fun textbook focuses on examples of international...
Libristo code: 21129749
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
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About the book
Full name
Consumer Behaviour
Author
Zubin Sethna, Jim Blythe
Language
English
English
Binding
Book - Hardback
Date of issue
2019
Number of pages
576
EAN
9781526450005
ISBN
1526450003
Libristo code
21129749
Publishers
SAGE Publications Ltd
Weight
1290
Dimensions
252 x 196 x 32
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