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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour Zubin Sethna
Libristo code: 42192678
Publishers SAGE Publications Ltd, May 2023
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible...
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This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

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About the book

Full name Consumer Behaviour
Author Zubin Sethna
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 624
EAN 9781529754056
ISBN 1529754054
Libristo code 42192678
Publishers SAGE Publications Ltd
Weight 1342
Dimensions 189 x 246

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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