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Consumer . . . or Else!

Language EnglishEnglish
Book Paperback
Book Consumer . . . or Else! Camille P. Schuster
Libristo code: 06738537
Publishers Taylor & Francis Inc, November 2003
Describes what demassification of the consumer market means and shows you how and why businesses mus... Full description
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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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About the book

Full name Consumer . . . or Else!
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 190
EAN 9780789015693
ISBN 9780789015693
Libristo code 06738537
Weight 308
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