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Free delivery for orders over 69.99 euro.

Consumer . . . or Else!

Name: Consumer . . . or Else!
Brand: Taylor & Francis Inc
SKU: 19194171
Price: 190.1 EUR
Availability: InStock
Author: Donald F Dufek
ISBN: 9780789015686

Consumer-Centric Business Paradigms

Donald F Dufek

Camille P. Schuster

Language

English

Book Hardback

Publishers Taylor & Francis Inc, December 2003

Describes what demassification of the consumer market means and shows you how and why businesses mus... Full description

Libristo code: 19194171

459 b

190.10 €

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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.