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Customer Visits: Building a Better Market Focus

Language EnglishEnglish
Book Paperback
Book Customer Visits: Building a Better Market Focus Edward F. McQuarrie
Libristo code: 06322081
Publishers Taylor & Francis Ltd, April 2008
Visits to customers by a cross-functional team of marketers and engineers play an important role in... Full description
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.

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About the book

Full name Customer Visits: Building a Better Market Focus
Author Edward F. McQuarrie
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 256
EAN 9780765622259
ISBN 9780765622259
Libristo code 06322081
Publishers Taylor & Francis Ltd
Weight 336
Dimensions 229 x 154 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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