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Customer Visits: Building a Better Market Focus

Language EnglishEnglish
Book Hardback
Book Customer Visits: Building a Better Market Focus Edward F. McQuarrie
Libristo code: 06322082
Publishers Taylor & Francis Ltd, August 2008
Visits to customers by a team of marketers and engineers play an important role in exploring custome... Full description
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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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About the book

Full name Customer Visits: Building a Better Market Focus
Author Edward F. McQuarrie
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 256
EAN 9780765622242
ISBN 9780765622242
Libristo code 06322082
Publishers Taylor & Francis Ltd
Weight 590
Dimensions 152 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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