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Group Consensus and Minority Influence - Implications for Innovation

Language EnglishEnglish
Book Hardback
Book Group Consensus and Minority Influence - Implications for Innovation Carsten K. De Dreu
Libristo code: 04898649
Publishers John Wiley and Sons Ltd, April 2001
Much research has been directed at understanding how people share opinions, attitudes, norms and beh... Full description
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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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About the book

Full name Group Consensus and Minority Influence - Implications for Innovation
Author Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 340
EAN 9780631212324
ISBN 0631212329
Libristo code 04898649
Publishers John Wiley and Sons Ltd
Weight 630
Dimensions 161 x 236 x 30

Categories

Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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