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Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 04898650
Price: 87.9 EUR
Availability: InStock
Author: de Dreu
ISBN: 9780631212331

de Dreu

de Vries NK

Language

English

Book Paperback

Libristo code: 04898650

Publishers John Wiley and Sons Ltd, April 2001

Much research has been directed at understanding how people share opinions, attitudes, norms and beh... Full description

Libristo code: 04898650

213 b

87.90 €

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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.