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Integrated Communication

Language EnglishEnglish
Book Hardback
Book Integrated Communication Esther Thorson
Libristo code: 06591853
Publishers Taylor & Francis Inc, January 1996
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Co... Full description
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216.33 €
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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.

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About the book

Full name Integrated Communication
Author Esther Thorson, Jeri Moore
Language English
Binding Book - Hardback
Date of issue 1996
Number of pages 396
EAN 9780805813913
ISBN 9780805813913
Libristo code 06591853
Publishers Taylor & Francis Inc
Weight 794
Dimensions 152 x 229 x 31

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Society & Social Sciences > Psychology
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