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Integrated Communication

Language EnglishEnglish
Book Paperback
Book Integrated Communication Esther Thorson
Libristo code: 10061080
Publishers Taylor & Francis Ltd, May 2016
Building brands through integrated marketing is an approach being used by all top-level marketing st... Full description
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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About the book

Full name Integrated Communication
Author Esther Thorson, Jeri Moore
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 396
EAN 9781138992535
ISBN 9781138992535
Libristo code 10061080
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 152 x 229

Categories

Earth Sciences, Geography, Environment, Planning > Regional & area planning
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