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Interactive Marketing

Language EnglishEnglish
Book Hardback
Book Interactive Marketing ChristopherJ Miles
Libristo code: 04073829
Publishers Taylor & Francis Ltd, March 2010
Investigates the constructions and reconstructions of discourse that surround the uses of interactiv... Full description
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235.27 €
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Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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About the book

Full name Interactive Marketing
Author ChristopherJ Miles
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 244
EAN 9780415801713
ISBN 0415801710
Libristo code 04073829
Publishers Taylor & Francis Ltd
Weight 482
Dimensions 154 x 235 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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