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Interactive Marketing

Language EnglishEnglish
Book Paperback
Book Interactive Marketing Christopher Miles
Libristo code: 06698386
Publishers Taylor & Francis Ltd, July 2014
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of i... Full description
? points 174 b
72.03 €
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This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2

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About the book

Full name Interactive Marketing
Author Christopher Miles
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 256
EAN 9781138008823
ISBN 9781138008823
Libristo code 06698386
Publishers Taylor & Francis Ltd
Weight 340
Dimensions 152 x 229 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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