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Interpreting Consumer Choice
Language
English
English
Book
Hardback
Presents a structured approach to consumer research, showing how a simple framework that embodies th...
Libristo code: 06699062
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594 b
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Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
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About the book
Full name
Interpreting Consumer Choice
Author
Foxall, Gordon (Cardiff University, UK)
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
186
EAN
9780415477604
ISBN
9780415477604
Libristo code
06699062
Publishers
Taylor & Francis Ltd
Weight
404
Dimensions
157 x 235 x 17
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