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Interpreting Consumer Choice

Language EnglishEnglish
Book Paperback
Book Interpreting Consumer Choice Gordon Foxall
Libristo code: 06699063
Publishers Taylor & Francis Ltd, July 2013
This study presents a structured approach to consumer research, showing how a simple framework that...
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This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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About the book

Full name Interpreting Consumer Choice
Author Gordon Foxall
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 200
EAN 9780415717533
ISBN 9780415717533
Libristo code 06699063
Publishers Taylor & Francis Ltd
Weight 370
Dimensions 152 x 229

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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