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New Service Development

Creating Memorable Experiences

Language EnglishEnglish
Book Hardback
Book New Service Development James A. Fitzsimmons
Libristo code: 04684067
Publishers SAGE Publications Inc, January 2000
This is the first book to address the topic of new service development for the evolving experience e... Full description
? points 352 b
145.45 €
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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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About the book

Full name New Service Development
Author James A. Fitzsimmons, Mona J. Fitzsimmons
Language English
Binding Book - Hardback
Date of issue 2000
Number of pages 344
EAN 9780761917410
ISBN 0761917411
Libristo code 04684067
Publishers SAGE Publications Inc
Weight 580
Dimensions 152 x 228 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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