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New Service Development

Creating Memorable Experiences

Language EnglishEnglish
Book Paperback
Book New Service Development James A. Fitzsimmons
Libristo code: 04684068
Publishers SAGE Publications Inc, December 1999
This is the first book to address the topic of new service development for the evolving experience e... Full description
? points 184 b
76.04 €
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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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About the book

Full name New Service Development
Author James A. Fitzsimmons, Mona J. Fitzsimmons
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 344
EAN 9780761917427
ISBN 076191742X
Libristo code 04684068
Publishers SAGE Publications Inc
Weight 514
Dimensions 156 x 229 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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