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Objects of Affection

Language EnglishEnglish
Book Paperback
Book Objects of Affection Arthur Asa Berger
Libristo code: 04039687
Publishers PALGRAVE MACMILLAN, August 2010
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con... Full description
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58.52 €
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In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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About the book

Full name Objects of Affection
Author Arthur Asa Berger
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 198
EAN 9780230103733
ISBN 0230103731
Libristo code 04039687
Publishers PALGRAVE MACMILLAN
Weight 278
Dimensions 141 x 209 x 12

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
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