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Free delivery for orders over 69.99 euro.

Objects of Affection

Name: Objects of Affection
Brand: PALGRAVE MACMILLAN
SKU: 04551469
Price: 58.53 EUR
Availability: InStock
Author: Arthur Asa Berger
ISBN: 9780230103726

Semiotics and Consumer Culture

Arthur Asa Berger

Language

English

Book Hardback

Libristo code: 04551469

Publishers PALGRAVE MACMILLAN, August 2010

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con... Full description

Libristo code: 04551469

141 b

58.53 €

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In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.