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Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Language EnglishEnglish
Book Hardback
Book Sonic Branding Daniel Jackson
Libristo code: 04775482
Publishers Palgrave USA, October 2003
Brands have become very important as sources of value and as a means to build value and sustain mark... Full description
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Lesen und Uben A. SEIFFARTH / Book Paperback
common.buy 9.31 €

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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About the book

Full name Sonic Branding
Author Daniel Jackson
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 179
EAN 9781403905192
ISBN 1403905193
Libristo code 04775482
Publishers Palgrave USA
Weight 458
Dimensions 166 x 242 x 8

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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