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Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Language EnglishEnglish
Book Paperback
Book Sonic Branding D. Jackson
Libristo code: 12045546
Publishers Palgrave Macmillan, January 2003
Brands have become very important as sources of value and as a means to build value and sustain mark... Full description
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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About the book

Full name Sonic Branding
Author D. Jackson
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 179
EAN 9781349509775
ISBN 1349509779
Libristo code 12045546
Publishers Palgrave Macmillan
Weight 316
Dimensions 156 x 231 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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