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Strategy and Performance

Achieving Competitive Advantage in the Global Marketplace

Language EnglishEnglish
Book Hardback
Book Strategy and Performance Abby Ghobadian
Libristo code: 04775714
Publishers Palgrave USA, December 2003
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan... Full description
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106.44 €
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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About the book

Full name Strategy and Performance
Author Abby Ghobadian
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 316
EAN 9781403916181
ISBN 1403916187
Libristo code 04775714
Publishers Palgrave USA
Weight 522
Dimensions 127 x 203 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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