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Strategy and Performance
Achieving Competitive Advantage in the Global Marketplace
Language
English
English
Book
Paperback
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan...
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Libristo code: 13808692
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257 b
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
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About the book
Full name
Strategy and Performance
Author
A. Ghobadian, N. O'Regan, D. Gallear
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
316
EAN
9781349512652
ISBN
1349512656
Libristo code
13808692
Publishers
Palgrave Macmillan
Weight
454
Dimensions
127 x 203 x 19
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