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Understanding Consumer Decision Making

Language EnglishEnglish
Book Paperback
Book Understanding Consumer Decision Making Thomas J. Reynolds
Libristo code: 06261633
Publishers Taylor & Francis Inc, May 2001
This edited volume aims to help business and academic researchers understand the means-end approach...
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This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.

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About the book

Full name Understanding Consumer Decision Making
Author Thomas J. Reynolds, Jerry C. Olson
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 466
EAN 9780805817317
ISBN 9780805817317
Libristo code 06261633
Publishers Taylor & Francis Inc
Weight 660
Dimensions 152 x 229 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Research & information: general > Decision theory: general
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