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Understanding Consumer Decision Making

Language EnglishEnglish
Book Hardback
Book Understanding Consumer Decision Making Thomas J. Reynolds
Libristo code: 06595463
Publishers Taylor & Francis Inc, May 2001
This edited volume aims to help business and academic researchers understand the means-end approach...
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This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.

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About the book

Full name Understanding Consumer Decision Making
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 466
EAN 9780805817300
ISBN 9780805817300
Libristo code 06595463
Weight 1020
Dimensions 152 x 229 x 37
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